Analytics Services
PROFILER
Our Analytical Tool - PEER PROFILER, helps you manage all your company’s relationships and interactions with your doctors. It is a combination of practices, strategies and technologies that you can use to manage and analyze doctor/ HCP interactions, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.
Importance
Our PEER PROFILER, lets you analyze & map a KOL’s digital footprints across the following platforms: Facebook, Instagram, twitter, LinkedIn & YouTube.
Social media tracking has become crucial especially after the COVID era. KOLs have been voicing their opinions & engrossing to a great extent on these social media channels making it one of the prime mediums for engaging your KOLs.
Network influence mapping
One central database to see how KOLs collaborate & have networks which can be employed for marketing strategy.View each KOL’s professional network and select filters to identify specific networks of commonality.
Customer Relationship Model (CRM)
Our CRM tool gives you complete visibility on the doctor’s profile, bio-details, digital
footprint, network map, his professional associations,
publications, clinical trials. It is simple and easy to navigate. So, by enlarge, it has the power of data along with analytical
capabilities
and yet it is simple and easy to navigate.
Following are some key features:
Network influence mapping
Mapping a KOL’s professional network based on commonality
Role based Segmentation
KOLs are scored on different criteria & segmented for various roles fit each company’s objective
Competitive intelligence analysis
Know how your competitors are engaging your select KOLs
Scoring, Ranking
Scoring & Ranking of KOLs is based on over 40 different parameters,
Social media analysis
Track a KOL’s social media listening & digital footprints to see if they would be a suitable fit for virtual engagement
KOL Identification - Case Study
KOL Engagement - Case Study
- One of the 3 top COPD companies in India: Client was doing an All India launch of an innovative formulation.
- As part of the All-India launch, Client’s Acute Care division planed a digital (online) launch of this new formulation.
- 200-Mumbai based doctors from specialties including Orthopedic, and Consulting physicians were invited to join this online launch.
- Along with this online product launch, we also planned a set of 2 cycle activities (Total 6: mix of web-meetings, online discussion forums, and feedback-surveys) for 200 select doctors for better engagement for an extended period of 6-months
- Client had 2-International KOLs to address these 200 doctors during web-meetings, and lead forum discussions (from its Australian partner, innovator).
- KOLs and Peers also created an online platform for these 200 doctors to connect regularly with International KOLs, to discuss queries, science behind the product, and share various content.
1. BEFORE LAUNCH:
- Online Survey – to find out What do they think about the drug and specially this new kind of formulation
- Discussion Forum – to uncover all possible queries and concerns from participating doctors. 1-week
2. LAUNCH:
- Main online launch event (Webinar)
- Survey to get feedback on the launch event
3. POST LAUNCH:
- Discussion Forum to connect the Launch speaker / KOL with the launch participants for 2-weeks.
- Web-meeting with 1-international & 2 Indian KOLs. To engage Indian KOLs to lead up-coming events.
- Survey for feedback, Queries & objection collection.
