Baseline
At KOLs and Peers, all the research work is customised to clients’ need and aim to achieve the clients’ objective of KOL Management.
For each project, client would define ‘What is a KOL’ for them.
For successful business, unbiased and comprehensive customer profile is an essential part of CRM.
It develops greater
understanding about the customer and in-turn a life sciences company could deliver better value to the KOLs and Key accounts.
Key opinion leaders
- Stakeholders – decision markers and influences
- Key accounts – hospitals
- Institutions and organisations
- Patient advocacy groups
- Market Access – Pricing and Reimbursement, Government and Global agencies.
For instance, A KOL profile will include several research parameters beyond a CV, like peer nominations, peer to peer interactions, scientific preferences, referral mapping, congresses, competitive intelligence and influence maps.
360° KOL Identification
Bespoke and un-biased KOL Identification that is specific to a client’s needs and requirements. KOLs are identified based on the client’s definition of who a KOL would be to them, basis parameters like Specialty, years of experience, place of work, molecular preference.
Such identification not just happens at the specialty level, but it can be done deep down to the level of a disease area or an indication. We also specify the reasons and parameters behind the list of KOLs recommended to the client.
KOL identification parameters are decided based on the client’s brief to select most suitable KOLs including Speakers, trainers, authors and clinicians.
Rising Star Identification: Identify rising stars to know who can adopt your drugs today and drive your business 5-8 years later.
KOL PROFILING-MAPPING
Get a holistic view of your KOL’s professional and academic work that will help you in understanding your KOLs one step ahead of your competitors.
KOL Profiling is a one stop solution for you if you are entering a new therapy area, launching-relaunching a product, planning to enter a new indication for an existing product. Profiling of target KOLs drives you in the right direction to plan superior marketing initiatives than your competitor.
Our In-depth, custom-made profiling of select KOLs includes over 150-160 distinct data points that cover every KOL’s Bio details, Education, Awards, Areas of interest, Social media presence, Publications, Trials, Events, Press Releases, Association-Societies. Each research is customized per the client’s query and every data point is evidence based backed with proofs and counts.
PROFILER - Case Study
The PROFILER:
- Provided our client a complete visibility on the doctor’s profile-recent interest areas, digital footprint, network map, his professional associations, publications, clinical trials.
- Provided an access to all the information at one single place. Helped them filter KOLs based on different specialties, sub-specialties, areas of interests giving them an ease to refine KOLs based on any marketing initiative.
- Gave them a visibility on the digital footprints of every KOL that made them engage these KOLs accordingly. Through the network map, client was able to find a KOL’s connections w.r.t different activities done by the HCPs together that aided them in planning various events successfully.
KOL Identification and Profiling - Case Study
- Client expanded their reach in the Asian market by identifying new KOLs.
- Profiling-mapping helped them establish engaging dialogue with these KOLs, and they built a strong professional relationship with the KOLs hence strengthening their product portfolio.
- Unbiased KOL Identification helped them in selecting relevant speaker based on KOL’s recent interest areas and targeted event planning.
- With network influence map, client was able view every KOL’s professional network based on levels of commonalities. This also aided them in identifying local level communities of influence.
- Identification and Profiling of just the right KOLs succored the client in targeted engagement planning.
When to do KOL Identification and Profiling:
- If your product is into mature life cycle.
- If you are planning a Launch/relaunch.
- If you are planning to enter a new indication for an existing product.
- For pre-launch market study.
Are you into rare and ultra rare diseases?
KOL Management for rare and ultra rare diseases
- KOL Identification and Profiling-mapping will help you discover 5-10% more KOLs who can contribute 15-20% more business to your bottom line.
- Find the right KOL for your therapy area by recognizing the total articles that a KOL has published only on rare diseases/ ultra rare diseases. Know the molecule/ intervention.
- Understand if your KOL has worked on a certain competing molecule or a specific class of drug.
Are you into critical care?
KOL Management for critical care
- Look at targeting top 100-200 KOLs who can become the influencers for the rest of the doctors.
Are you planning a launch?
KOL Management for product launch
- Design go-to marketing strategies
- Know your KOLs who could be the early adopters of your brands
- Find the right KOLs to work with: before and during the launch
- Work on KOL Engagement plans for the launch exercise.
