Stakeholder Management

Stakeholder Management is the structured process of identifying, analyzing, engaging, and communicating with individuals or groups who have an interest in or influence over a project, initiative, or organization-so their expectations are managed and objectives are achieved.

Stakeholders can be internal or external to an organization.

Internal Stakeholders

• Employees
• Project teams
• Departments (marketing, operations, finance)

External Stakeholders

• Clients/customers
• Partners & vendors
• Investors
• Regulators
• Healthcare professionals / KOLs (in pharma)
• Community & public

Key Components of Stakeholder Management

• Stakeholder Identification
• Stakeholder Analysis
• Stakeholder Prioritization
• Engagement Planning
• Communication & Relationship Management
• Monitoring & Feedback